Overview
uffia mobjet is a modular storage furniture brand focused on flexible living solutions. VIVAR developed a comprehensive 3D sales tool designed specifically to enhance in-store and online customer consultations. This powerful platform enables sales teams to demonstrate product capabilities, visualize custom configurations, and close deals faster with dramatically improved conversion rates and customer satisfaction.
Challenge
Bridging the Gap Between Product Potential and Customer Understanding
Modular furniture systems offer incredible versatility, but communicating this flexibility to customers is challenging. Traditional sales approaches relied on static catalogs and verbal descriptions, leaving customers struggling to envision how products would work in their specific spaces and needs.
VIVAR's sales tool empowers consultants with interactive 3D visualization that brings products to life during conversations. Sales teams can now respond to customer questions instantly by showing - not just telling - how mobjet's modular system adapts to any space, storage requirement, or aesthetic preference. This visual storytelling transforms consultations from informational meetings into collaborative design sessions.
Features
- Interactive 3D Visualization — Real-time 3D product rendering allows sales teams to rotate, zoom, and explore configurations from every angle. Customers see exactly how pieces connect, dimensions scale, and finishes appear under different lighting conditions.
- Customer-Facing Interface — Designed for collaborative consultations with intuitive controls that both sales staff and customers can use. Clear visual language and simplified options keep focus on design decisions, not technical complexity.
- Real-time Configuration & Pricing — Every configuration change updates pricing instantly, allowing sales teams to demonstrate value and work within customer budgets. Transparent pricing builds trust and eliminates "surprise" costs that derail deals.
- Multi-Device Compatibility — Works seamlessly on showroom displays, tablets for one-on-one consultations, and customer's own devices for remote sales. Consistent experience across platforms ensures smooth handoffs between in-store and online touchpoints.
Tech stack
- WebGL 3D
- CPQ Engine
- Multi-device
- Sales Analytics
Results
- Consultation Conversion Rate ↑ 78%
- Average Deal Size ↑ 62%
- Sales Cycle Length ↓ 45%
Process
- Discovery & Needs Assessment — Sales teams quickly demonstrate product range while gathering customer requirements. Interactive visualization helps identify specific storage needs and space constraints.
- Collaborative Design Session — Customer and consultant work together to build configurations in real-time. Instant visual feedback keeps customers engaged and invested in the process.
- Quotation & Decision — Automatic quotation generation with detailed specifications. Customers leave with visual renderings and pricing, significantly increasing close rates.
Use cases
- Showroom Consultations — Large-screen displays engage customers with immersive 3D experiences that physical samples can't match.
- Remote Sales — Screen sharing enables effective virtual consultations with the same impact as in-person meetings.
- Trade Shows — Demonstrate full product line without transporting heavy physical samples to event locations.
- Interior Designer Partnerships — Designers integrate uffia products into client projects with precise specifications and visualizations.
