Overview
DKdongshin is a leading manufacturer of home appliance exterior panels, supplying to major brands worldwide. Through VIVAR's 3D configurator, sales teams can now instantly visualize and compare various material, pattern, and color combinations for refrigerators, washing machines, and dishwashers. This powerful tool transforms the traditional sales process, enabling real-time decision-making and enhanced customer experiences.
Challenge
From Physical Samples to Digital Transformation
Previously, sales teams had to carry heavy physical samples to show different material options to clients. The process was time-consuming, limited in variety, and made it difficult to visualize combinations in real-world contexts. International sales meetings were particularly challenging due to shipping constraints.
With VIVAR's solution, the entire pattern library is now digitized. Sales teams can showcase hundreds of material combinations on a tablet, generate AI-powered space visualizations, and provide instant quotations - all without carrying a single physical sample.
Features
- Digital Pattern Management — Comprehensive digital library of all available patterns, materials, and colors. Organized by product category (refrigerator, washing machine, dishwasher) for easy navigation and quick access during sales presentations.
- Real-time 3D Rendering — High-quality 3D rendering of hairline, metal, and decorative patterns with realistic lighting and material properties. Instant preview of any combination helps clients make confident decisions on the spot.
- AI Space Visualization — AI-powered rendering places selected appliances in realistic kitchen and laundry room environments. Clients can see how different materials and colors look in actual living spaces, dramatically improving decision confidence.
- Market-specific Pattern Sets — Localized pattern collections tailored to different market preferences (North America, Europe, Asia). Sales teams can quickly show region-appropriate options and identify trending patterns for specific markets.
Tech stack
- 3D WebGL
- AI Rendering
- Material PBR
- Digital Asset Management
Results
- Sample Shipping Costs ↓ 75%
- Faster Sales Cycles 3x
- Pattern Variety Shown ↑ 85%
Use cases
- International Trade Shows — Showcase entire product range without shipping physical samples across continents.
- Client Presentations — Sales teams demonstrate hundreds of combinations in minutes, not hours.
- Design Consultations — Help appliance manufacturers select materials that match their brand aesthetic.
