Overview
THETLE is a high-end system dressing room brand offering customized storage solutions for luxury homes. Through VIVAR's 3D configurator, customers can design their dream dressing room by combining various storage modules, premium materials, and sophisticated color palettes. The configurator matches each client's unique space dimensions and lifestyle needs, delivering a truly personalized interior design experience.
Challenge
From Complex Consultations to Self-Service Design
Traditional dressing room consultations required multiple in-person meetings with interior designers, lengthy quotation processes, and difficulty visualizing the final result. Customers struggled to understand how different module combinations would look and fit in their actual space.
VIVAR's solution empowers customers to design their dressing room themselves in real-time. The configurator provides instant 3D visualization, automatic dimension calculations, and immediate quotations - transforming a weeks-long process into an engaging interactive experience that can be completed in one session.
Features
- Realistic 3D Visualization — High-fidelity WebGL rendering showcases premium materials, wood grains, metal finishes, and lighting effects. Customers see exactly how their dressing room will look before making any commitment.
- Click-based Configuration — Intuitive click interface allows users to add, remove, and rearrange storage modules instantly. Drawers, shelves, hanging rods, and accessories can be configured with simple clicks - no technical knowledge required.
- Real-time Quotation — Every configuration change updates pricing instantly. Detailed configuration summary shows all selected modules, materials, and total cost. Customers can adjust their design to match their budget in real-time.
- Preset Library — Curated collection of proven designs from actual installations. Customers can start with a preset that matches their space type and customize from there, saving time while ensuring design quality.
Tech stack
- WebGL 3D
- CPQ Engine
- Material PBR
- Real-time Pricing
Results
- Consultation Time ↓ 60%
- Conversion Rate ↑ 55%
- Average Order Value ↑ 40%
Process
- Select Room Type & Dimensions — Choose from walk-in closet, wall-mounted, or L-shaped configurations and input space dimensions.
- Add Storage Modules — Click to add drawers, shelves, hanging sections, shoe racks, and accessory organizers.
- Choose Materials & Colors — Select from premium wood finishes, modern lacquers, and elegant metal accents.
- Review & Request Quote — See total price, detailed specification, and submit for professional consultation.
